About the Book: The Dip: The extraordinary benefits of knowing when to quit (and
when to stick)
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, legendary business thinker and bestselling author
Seth Godin proves that winners are really just the best quitters. Godin shows
that winners quit fast, quit often and quit without guilt-until they commit to
beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun . . .then gets
really hard, and not much fun at all. You might be in a Dip-a temporary setback
that will get better