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Book Summary
About the Book: Digital Trust : Social Media Strategies to Increase Trust and
Engage Customers
Consumer trust is more important than ever, as digital platforms and social
media have redefined the relationship between businesses and consumers. In this
new and disruptive commercial environment, consumers have developed an
expectancy of direct, transparent communication through social media. The
traditional means of building and maintaining trust have been rendered obsolete
by the chaotic, competitive magnitude of multiple online platforms...
With a unique combination of academic rigour and practical guidance, Digital
Trust is the definitive guide to effectively using social media to build an
authentic, trustful connection with your consumer base. Drawing
- ISBN-13
- 9781472981868
- Language
- English
- Binding
- Paper Back
- Publisher
- Bloomsbury Business
- Publishing Date
- 2020-02-18
- Product Edition
- 1
- Total Pages
- 256
Digital Trust : Social Media Strategies To Increase Trust & Engage Customers
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Maarikaadu₹63Natyamayuri₹63Total for 3 items₹553₹639You save ₹86
Product Specifications
Book Summary
About the Book: Digital Trust : Social Media Strategies to Increase Trust and
Engage Customers
Consumer trust is more important than ever, as digital platforms and social
media have redefined the relationship between businesses and consumers. In this
new and disruptive commercial environment, consumers have developed an
expectancy of direct, transparent communication through social media. The
traditional means of building and maintaining trust have been rendered obsolete
by the chaotic, competitive magnitude of multiple online platforms...
With a unique combination of academic rigour and practical guidance, Digital
Trust is the definitive guide to effectively using social media to build an
authentic, trustful connection with your consumer base. Drawing
Book Specifications
- ISBN-13
- 9781472981868
- Language
- English
- Binding
- Paper Back
- Publisher
- Bloomsbury Business
- Publishing Date
- 2020-02-18
- Product Edition
- 1
- Total Pages
- 256