Digital Media Economics: A Critical Introduction
Digital Media Economics: A Critical Introduction
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Book Summary
About the Book: Digital Media Economics: A Critical Introduction Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won?t tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk?s takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today?s media technologies that will enrich
ISBN-13
9781529796490
Language
English
Binding
Hard Bound
Publisher
Sage Publishing
Publishing Date
2023-11-17
Total Pages
304

Digital Media Economics: A Critical Introduction

by Brett Caraway (Author),
Sage Publishing (Publisher)
fictionfantasyyoung adultaward winning

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Product Specifications
Book Summary
About the Book: Digital Media Economics: A Critical Introduction Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won?t tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk?s takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today?s media technologies that will enrich
Book Specifications
ISBN-13
9781529796490
Language
English
Binding
Hard Bound
Publisher
Sage Publishing
Publishing Date
2023-11-17
Total Pages
304