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Digital Media Economics: A Critical Introduction
by Brett Caraway (Author),
Sage Publishing (Publisher)
Product Specifications
Book Description
About the Book: Digital Media Economics: A Critical Introduction
Written for a wide audience, from undergraduate and graduate students to
citizens and activists, this book will teach you about how economics has
influenced the digital technologies that we use every day. Most media textbooks
won?t tell you much about economic terms, concepts or principles; this book will
explain to you the economic theory and history underpinning everything from
advertising to computers, social networking sites and streaming services. With
examples ranging from Elon Musk?s takeover of Twitter to Amazon and the world of
online shopping, Caraway offers a personal perspective about today?s media
technologies that will enrich
Book Specifications
ISBN-13 9781529796490
Language English
Binding Hard Bound
Publisher Sage Publishing
Publishing Date 2023-11-17
Total Pages 304