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Digital Marketing
by Seema Gupta (Author),
Mcgraw Hill Education (Publisher)
Product Specifications
Book Description
About the Book: Digital Marketing
Built to focus on what matters most in todays high-tech, globalized world, the
third edition of Digital Marketing combines curricula needs with practitioners
insights from across the entire spectrum of the subject area. The book takes a
thoroughly application-based approach and is useful for both beginners trying to
understand the nuances of the subject as well as practitioners needing
managerial insights. The text is replete with latest data and figures to capture
latest developments in the subject area and a plethora of enhanced pedagogical
features.
Book Specifications
ISBN-13 9789355320407
Language English
Binding Paper Back
Publisher Mcgraw Hill Education
Publishing Date 2020-08
Product Edition 3
Total Pages 576