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Book Summary
About the Book: Digital Marketing
Built to focus on what matters most in todays high-tech, globalized world, the
third edition of Digital Marketing combines curricula needs with practitioners
insights from across the entire spectrum of the subject area. The book takes a
thoroughly application-based approach and is useful for both beginners trying to
understand the nuances of the subject as well as practitioners needing
managerial insights. The text is replete with latest data and figures to capture
latest developments in the subject area and a plethora of enhanced pedagogical
features.
- ISBN-13
- 9789355320407
- Language
- English
- Binding
- Paper Back
- Publisher
- Mcgraw Hill Education
- Publishing Date
- 2020-08
- Product Edition
- 3
- Total Pages
- 576
Digital Marketing
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Product Specifications
Book Summary
About the Book: Digital Marketing
Built to focus on what matters most in todays high-tech, globalized world, the
third edition of Digital Marketing combines curricula needs with practitioners
insights from across the entire spectrum of the subject area. The book takes a
thoroughly application-based approach and is useful for both beginners trying to
understand the nuances of the subject as well as practitioners needing
managerial insights. The text is replete with latest data and figures to capture
latest developments in the subject area and a plethora of enhanced pedagogical
features.
Book Specifications
- ISBN-13
- 9789355320407
- Language
- English
- Binding
- Paper Back
- Publisher
- Mcgraw Hill Education
- Publishing Date
- 2020-08
- Product Edition
- 3
- Total Pages
- 576