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Book Summary
About the Book: Digital Marketing: Foundations and Strategy: 5th Edition
Zahay/Labrecque/Reavey/Robertsand#39: DIGITAL MARKETING FOUNDATIONS AND
STRATEGY, 5th EDITION provides students with a comprehensive understanding of
digital marketing. Using strategy concepts as its foundation helps students to
easily translate material from other marketing and business courses into the
practice of digital marketing. Chapters combine marketing theory and conceptual
frameworks to provide students with a foundational understanding of digital
marketing issue. This edition includes relevant updates on the impact of the
COVID pandemic as well as trends in account-based marketing and Google algorithm
updates. Regal and regulatory issues as well as AI and marketing automation are
integrated throughout the text.
About the
- ISBN-13
- 9789366601038
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning India Pvt Ltd
- Publishing Date
- 2024
- Product Edition
- 5
- Total Pages
- 448
Digital Marketing Foundations & Strategy
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Product Specifications
Book Summary
About the Book: Digital Marketing: Foundations and Strategy: 5th Edition
Zahay/Labrecque/Reavey/Robertsand#39: DIGITAL MARKETING FOUNDATIONS AND
STRATEGY, 5th EDITION provides students with a comprehensive understanding of
digital marketing. Using strategy concepts as its foundation helps students to
easily translate material from other marketing and business courses into the
practice of digital marketing. Chapters combine marketing theory and conceptual
frameworks to provide students with a foundational understanding of digital
marketing issue. This edition includes relevant updates on the impact of the
COVID pandemic as well as trends in account-based marketing and Google algorithm
updates. Regal and regulatory issues as well as AI and marketing automation are
integrated throughout the text.
About the
Book Specifications
- ISBN-13
- 9789366601038
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning India Pvt Ltd
- Publishing Date
- 2024
- Product Edition
- 5
- Total Pages
- 448