BOOK SUMMARY OF DEVELOPMENT COMMUNICATION IN RURAL SECTOR
Critical importance of the Development Communication (CD) in this particular
context is obvious. CD is primarily communication for planned change. It is to
reach unapproachable/unreachable mass of human through various means of
communications for their development. It mean mor ethan just communicating
information to the people.However, Cd as a concept is yet to be fully
internalised both by practitioners and researchers.
About Author :
Prof. Debabrata Das Gupta (b.1943)., presently re-employed Professor of Agri.
Extension was awarded the Ph.D. degree from University of Kalyani in 1969. He
was Vice-Chancellor, Bidhan Chandra Krishi Viswavidyalaya from 2001-04.
Dr. Sarthak