₹2009
₹2420
(17% Off)
Inclusive of all taxes
Qty
Buying in bulk?
In Stock
Guaranteed Service
Free Home Delivery
above ₹199
Check Delivery
Enter pincode for exact delivery dates / charges and to know if express delivery is available
Developing Winning Brand Strategies
by Lars Finskud (Author),
Business Expert Press (Publisher)
Product Specifications
Book Description
Every manager knows that robust strategy plays a crucial role in any enterprise.
Yet for all the publications that have been written on the subject, three things
remain true. Strategy is complex, many companies still get it wrong and driving
organic growth in maturing markets is very challenging.Existing tools and
approaches have been valuable, but increasingly tend to be insufficient for
identifying growth in today's mature and competitive markets. It is only through
developing detailed understanding, with a fairly high level of granularity, of
what actually drives brand performance and how these drivers can be influenced
that incremental growth opportunities become clear.Developing Winning Brand
Strategies introduces at a
Book Specifications
ISBN-13 9781606490433
Language English
Binding Paper Back
Publisher Business Expert Press
Publishing Date 2009-07-01
Total Pages 135