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Book Summary
Every manager knows that robust strategy plays a crucial role in any enterprise.
Yet for all the publications that have been written on the subject, three things
remain true. Strategy is complex, many companies still get it wrong and driving
organic growth in maturing markets is very challenging.Existing tools and
approaches have been valuable, but increasingly tend to be insufficient for
identifying growth in today's mature and competitive markets. It is only through
developing detailed understanding, with a fairly high level of granularity, of
what actually drives brand performance and how these drivers can be influenced
that incremental growth opportunities become clear.Developing Winning Brand
Strategies introduces at a
- ISBN-13
- 9781606490433
- Language
- English
- Binding
- Paper Back
- Publisher
- Business Expert Press
- Publishing Date
- 2009-07-01
- Total Pages
- 135
Developing Winning Brand Strategies
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Product Specifications
Book Summary
Every manager knows that robust strategy plays a crucial role in any enterprise.
Yet for all the publications that have been written on the subject, three things
remain true. Strategy is complex, many companies still get it wrong and driving
organic growth in maturing markets is very challenging.Existing tools and
approaches have been valuable, but increasingly tend to be insufficient for
identifying growth in today's mature and competitive markets. It is only through
developing detailed understanding, with a fairly high level of granularity, of
what actually drives brand performance and how these drivers can be influenced
that incremental growth opportunities become clear.Developing Winning Brand
Strategies introduces at a
Book Specifications
- ISBN-13
- 9781606490433
- Language
- English
- Binding
- Paper Back
- Publisher
- Business Expert Press
- Publishing Date
- 2009-07-01
- Total Pages
- 135