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Book Summary
About the Book: Destination Marketing and Management: Theories and Applications
The term ""destination"" refers broadly to an area where tourism is a
relatively important activity and where the economy may be signi?cantly
in?uenced by tourism revenues. Most tourism activities take place at a
destination, and destination serves as a fundamental unit of analysis in any
modelling of the tourism system. Destination marketing is the process of
communicating with potential visitors to in?uence their destination preference,
intention to travel and ultimately their ?nal destination and product choices.
Destination marketing is a major part of the ?Implementation? process; it is the
articulation and communication of the values, vision and
- ISBN-13
- 9781681172507
- Language
- English
- Binding
- Hard Bound
- Publisher
- Scitus Academics LLC
- Publishing Date
- 2017
- Total Pages
- 402
Destination Marketing and Management: Theories and Applications
by Kornelia Marshall (Author),
Scitus Academics LLC (Publisher)
fictionfantasyyoung adultaward winning
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Product Specifications
Book Summary
About the Book: Destination Marketing and Management: Theories and Applications
The term ""destination"" refers broadly to an area where tourism is a
relatively important activity and where the economy may be signi?cantly
in?uenced by tourism revenues. Most tourism activities take place at a
destination, and destination serves as a fundamental unit of analysis in any
modelling of the tourism system. Destination marketing is the process of
communicating with potential visitors to in?uence their destination preference,
intention to travel and ultimately their ?nal destination and product choices.
Destination marketing is a major part of the ?Implementation? process; it is the
articulation and communication of the values, vision and
Book Specifications
- ISBN-13
- 9781681172507
- Language
- English
- Binding
- Hard Bound
- Publisher
- Scitus Academics LLC
- Publishing Date
- 2017
- Total Pages
- 402