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Desi Disruptors : Timeless Lessons From Iconic Indian Brands
by Vispy Doctor, Vikrant Pande (Author),
Harper Collins India (Publisher)
Product Specifications
Book Description
About the Book: Desi Disruptors: Timeless Lessons from Iconic Indian Brands
Vispy Doctor and Vikrant Pande
What makes a balm feel like a mothers touch?
How did a packet of noodles become Indias comfort food?
How did a brand name become synonymous with a cure for a cold?
And why do some brands create categories while others merely compete?
Desi Disruptors is not a book about marketing jargon, boardroom presentations
or boring management classroom lessons. It is a lively, insight-driven account
of how some of Indias most iconic brands—Vicks, Maggi, Whisper, Frooti, Tanishq,
Jockey, Thums Up, Lenskart, and
Book Specifications
ISBN-13 9789373079158
Language English
Binding Paper Back
Publisher Harper Collins India
Publishing Date 2026-04
Product Edition 1
Total Pages 272