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Book Summary
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle
one of the most critical topics in our work and personal lives: how to make
better decisions.
Research in psychology has revealed that our decisions are disrupted by an array
of biases and irrationalities: We're overconfident. We seek out information that
supports us and downplay information that doesn't. We get distracted by
short-term emotions. When it comes to making choices, it seems, our brains are
flawed instruments. Unfortunately, merely being aware of these shortcomings
doesn't fix the problem, any more than knowing that we are nearsighted helps us
to see. The real question is:
- ISBN-13
- 9780307956392
- Language
- English
- Binding
- Hard Bound
- Publisher
- Currency
- Publishing Date
- 2013-03-26
- Product Edition
- 1
- Total Pages
- 320
Decisive : How To Make Better Choices In Life & Work
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Product Specifications
Book Summary
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle
one of the most critical topics in our work and personal lives: how to make
better decisions.
Research in psychology has revealed that our decisions are disrupted by an array
of biases and irrationalities: We're overconfident. We seek out information that
supports us and downplay information that doesn't. We get distracted by
short-term emotions. When it comes to making choices, it seems, our brains are
flawed instruments. Unfortunately, merely being aware of these shortcomings
doesn't fix the problem, any more than knowing that we are nearsighted helps us
to see. The real question is:
Book Specifications
- ISBN-13
- 9780307956392
- Language
- English
- Binding
- Hard Bound
- Publisher
- Currency
- Publishing Date
- 2013-03-26
- Product Edition
- 1
- Total Pages
- 320