About the Book: The Death Of Irrelevant Pr: Outcome Relations Is The New Public
Relations
"The Death of Irrelevant Public Relations" is a first-hand account of how the
Outcome Relations (OR) model was created and how it is paving the way for the
future of the PR profession by creating accountability for specific business
outcomes. "The Death of Irrelevant Public Relations" gives first-hand accounts
of the inspiration and lessons that went into creating the OR model, as well as
best practices, tips, case studies, and the six-step process behind OR.
About the Author: Matt Rizzetta
Matt Rizzetta is the Founder and CEO of North