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Book Summary
About the Book: If Then: How One Data Company Invented the Future
The Simulmatics Corporation, founded in 1959, mined data, targeted voters,
accelerated news, manipulated consumers, destabilized politics, and disordered
knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica.
Silicon Valley likes to imagine it has no past but the scientists of Simulmatics
are the long-dead grandfathers of Mark Zuckerberg and Elon Musk.
Borrowing from psychological warfare, they used computers to predict and direct
human behavior, deploying their "People Machine" from New York, Cambridge, and
Saigon for clients that included John Kennedys presidential campaign, the New
York Times, Young and Rubicam, and, during the Vietnam War, the Department
- ISBN-13
- 9781529386172
- Language
- English
- Binding
- Paper Back
- Publisher
- John Murray
- Publishing Date
- 2021-06-24
- Product Edition
- 1
- Total Pages
- 432
If Then : How One Data Company Invented The Future
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Product Specifications
Book Summary
About the Book: If Then: How One Data Company Invented the Future
The Simulmatics Corporation, founded in 1959, mined data, targeted voters,
accelerated news, manipulated consumers, destabilized politics, and disordered
knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica.
Silicon Valley likes to imagine it has no past but the scientists of Simulmatics
are the long-dead grandfathers of Mark Zuckerberg and Elon Musk.
Borrowing from psychological warfare, they used computers to predict and direct
human behavior, deploying their "People Machine" from New York, Cambridge, and
Saigon for clients that included John Kennedys presidential campaign, the New
York Times, Young and Rubicam, and, during the Vietnam War, the Department
Book Specifications
- ISBN-13
- 9781529386172
- Language
- English
- Binding
- Paper Back
- Publisher
- John Murray
- Publishing Date
- 2021-06-24
- Product Edition
- 1
- Total Pages
- 432