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Customers.Com: How To Create A Profitable Business Strategy For The Internet And Beyond
by Patricia B. Seybold, R. T. Marshak (Author),
Crown Publishing Group (Publisher)
Product Specifications
Book Description
Patricia Seybold has advised major companies not only on the technical
requirements for a successful electronic commerce strategy, but also on the
management, marketing, sales, and customer support systems necessary to create
an infrastructure that seamlessly blends a company's e-commerce initiative with
its overall business. It all starts with customers. For the past several years,
Seybold has been working with electronic commerce pioneers who have made life
easier for their customers by figuring out what they want and designing their
Internet strategy accordingly. Seybold's guide is packed with insights on how
both Fortune 500 giants and smaller companies have created e-commerce
initiatives that place them well ahead of
Book Specifications
ISBN-13 9780812930375
Language English
Binding Hard Bound
Publisher Crown Publishing Group
Publishing Date 1998-11
Product Edition 1st
Total Pages 384