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Book Summary
According to business guru Ram Charan, the process of selling is broken. Demand
for competitive pricing is ever on the increase, and customers want more than
great products at great prices; they want you to know how their business works,
so that you can make it work better. It is time for companies to re-think their
selling processes, and that's where Charan's concept of Value Creation Selling
fits in. It is a new approach that while radical is nonetheless practical and
produces stronger customer relationships and long term rewards. VCS will enable
you to:Gain a deeper knowledge of your customer's businessUse this knowledge to
improve your customer's
- ISBN-13
- 9780143065685
- Language
- English
- Binding
- Paper Back
- Publisher
- Penguin India
- Publishing Date
- 2014
- Product Edition
- 1
What The Customer Wants You To Know
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Product Specifications
Book Summary
According to business guru Ram Charan, the process of selling is broken. Demand
for competitive pricing is ever on the increase, and customers want more than
great products at great prices; they want you to know how their business works,
so that you can make it work better. It is time for companies to re-think their
selling processes, and that's where Charan's concept of Value Creation Selling
fits in. It is a new approach that while radical is nonetheless practical and
produces stronger customer relationships and long term rewards. VCS will enable
you to:Gain a deeper knowledge of your customer's businessUse this knowledge to
improve your customer's
Book Specifications
- ISBN-13
- 9780143065685
- Language
- English
- Binding
- Paper Back
- Publisher
- Penguin India
- Publishing Date
- 2014
- Product Edition
- 1