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Book Summary
About the Book: Customer Relationship Management: Integrating Marketing Strategy
And Information Technology
Contents
Preface.
About the Authors.
The Nature of Customer Relationship Management.
Understanding Customer Differences.
Information Technology and Collecting Customer Data.
The CRM Data Warehouse.
Customer Loyalty.
Customer Retention Strategies.
Winback and Acquisition Strategies.
Sales Force Automation and Automated Customer Service Centers.
The Basics of Data Mining, Online Analytical Processing, and Information
Presentation.
Measuring Customer Satisfaction and Loyalty.
Issues for Implementing CRM Systems.
Business Index.
Subject Index
- ISBN-13
- 9788126528059
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley India Pvt.Ltd
- Publishing Date
- 2012
- Product Edition
- 1
Customer Relationship Management
Frequently bought together
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Product Specifications
Book Summary
About the Book: Customer Relationship Management: Integrating Marketing Strategy
And Information Technology
Contents
Preface.
About the Authors.
The Nature of Customer Relationship Management.
Understanding Customer Differences.
Information Technology and Collecting Customer Data.
The CRM Data Warehouse.
Customer Loyalty.
Customer Retention Strategies.
Winback and Acquisition Strategies.
Sales Force Automation and Automated Customer Service Centers.
The Basics of Data Mining, Online Analytical Processing, and Information
Presentation.
Measuring Customer Satisfaction and Loyalty.
Issues for Implementing CRM Systems.
Business Index.
Subject Index
Book Specifications
- ISBN-13
- 9788126528059
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley India Pvt.Ltd
- Publishing Date
- 2012
- Product Edition
- 1