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Book Summary
Customer Relationship Management (CRM) offers the promise of maximized profits
for today's highly competitive businesses. This innovative book provides readers
with the tools and techniques to effectively use CRM. It emphasizes the
utilization of database marketing in order to build strong and profitable
customer relationships. Kumar first describes how to implement database
marketing and then looks at recent advances in CRM applications. Critical
marketing issues like optimum resource allocation, purchase sequence, and the
link between acquisition, retentions, and profitability are also examined on the
basis of empirical findings.
About The Author:
Dr. Kumar received his Bachelors in Engineering and Masters in Industrial
Management from the Indian Institute of Technology, and
- ISBN-13
- 9788126509133
- Language
- English
- Binding
- Paper Back
- Publisher
- John Wiley & Sons Inc (Sea) Pte Ltd
- Publishing Date
- 2013
- Product Edition
- 0
Customer Relationship Management
by Werner J Reinartz, Kumar V (Author),
John Wiley & Sons Inc (Sea) Pte Ltd (Publisher)
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Product Specifications
Book Summary
Customer Relationship Management (CRM) offers the promise of maximized profits
for today's highly competitive businesses. This innovative book provides readers
with the tools and techniques to effectively use CRM. It emphasizes the
utilization of database marketing in order to build strong and profitable
customer relationships. Kumar first describes how to implement database
marketing and then looks at recent advances in CRM applications. Critical
marketing issues like optimum resource allocation, purchase sequence, and the
link between acquisition, retentions, and profitability are also examined on the
basis of empirical findings.
About The Author:
Dr. Kumar received his Bachelors in Engineering and Masters in Industrial
Management from the Indian Institute of Technology, and
Book Specifications
- ISBN-13
- 9788126509133
- Language
- English
- Binding
- Paper Back
- Publisher
- John Wiley & Sons Inc (Sea) Pte Ltd
- Publishing Date
- 2013
- Product Edition
- 0