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Customer Relationship Management
by Thomas Erickson (Author),
Global Vision Publishing House (Publisher)
Product Specifications
Book Description
About the Book: Customer Relationship Management
Customer Relationship Management This handy guide to customer service
management elucidates a number of strategies that a company must have in order
to find, retain and maintain customers in a satisfactory manner. The idea of the
book is to make customer service representatives as well as top bosses see the
need for better customer service management. Customer Relationship Management
(CRM) refers to the strategies and methods used in managing a companys
interaction with its customers and clients. Its over all goal is to find and win
new clients, nurture the clients they already have and try to entice former
clients back.
Book Specifications
ISBN-13 9788182204959
Language English
Binding Hard Bound
Publisher Global Vision Publishing House
Total Pages 336