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Customer Relationship Management In Indian Banking Industry
by Rk Uppal (Author),
New Century Publications (Publisher)
Product Specifications
Book Description
About the Book: Customer Relationship Management in Indian Bankingindustry
Customer Relationship Management (CRM) in the Indian banking system is
fundamental to building a customer-centric organization. CRM systems link
customer data into a single and logical customer repository. CRM in banking is a
key element that allows a bank to develop its customer base and sales capacity.
The goal of CRM is to manage all aspects of customer interactions in a manner
that enables banks to maximize profitability from every customer. Increasing
competition, deregulation, and the internet have all contributed to the increase
in customer power. Customers, faced with an increasing array of banking products
and services, are expecting
Book Specifications
ISBN-13 9788177081527
Language English
Binding Hard Bound
Publisher New Century Publications
Publishing Date 2008-03-01
Product Edition 1