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Customer Relationship Management
by Debasis Mukherjee (Author),
Adhyayan Publishers & Distributors (Publisher)
Product Specifications
Book Description
Customer relationship management (CRM) is a process or methodology used to learn
more about customers' needs and behaviours in order to develop stronger
relationship with them. It involves using technology to organise, automate, and
synchronise business processes-principally sales activities, but also those for
marketing, customer service, and technical support. The overall goals are to
find, attract, and win new clients, nurture and retain those the company already
has, entice former clients back into the fold, and reduce the costs of marketing
and client service.
This book provides an in-depth under-standing of what customers actually mean to
a business; and what a business must mean to an individual
Book Specifications
ISBN-13 9788184352955
Language English
Binding Hard Bound
Publisher Adhyayan Publishers & Distributors
Publishing Date 2011
Product Edition 1