About the Book: Customer Relationship in General Insurance Industry
The liberalization, privatization and globalization make the public sector
monopoly in the general insurance industry. Today, building customer
relationship in the general insurance industry creates a high degree of trust
and faith among the clients. The entry of private sector increases the need for
customer relationship in the general insurance business. Managing the motor
insurance business is a very difficult task, but with the appropriate strategies
and operations, the companies can bring more rewards. Like any other business,
customers are the key persons in this insurance. But in the industry, tuning
insurance policies as per the preference of