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Book Summary
In today's complex market, product advantage is fleeting. It is no longer what
you sell, but how you sell it - meaning it is now vital to bridge the gap
between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that,
eradicating the disconnect that for years has plagued the two departments and,
in the process, increasing the effectiveness of both. With its thorough,
practical coverage of CMM, this comprehensive guidebook gives readers invaluable
insight into how to create effective brand, marketing, and sales messaging based
on customer business roles and goals. It also equips readers with the skills to
deliver those messages efficiently and effectively across all
- ISBN-13
- 9780324313161
- Language
- English
- Binding
- Hard Bound
- Publisher
- South-Western Educational Pub
- Publishing Date
- 2006-05-01
- Product Edition
- 01
- Total Pages
- 192
Customer Message Management: Increasing Marketing's Impact on Selling (American Marketing Association)
by Tim Riesterer (Author),
South-Western Educational Pub (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
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Product Specifications
Book Summary
In today's complex market, product advantage is fleeting. It is no longer what
you sell, but how you sell it - meaning it is now vital to bridge the gap
between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that,
eradicating the disconnect that for years has plagued the two departments and,
in the process, increasing the effectiveness of both. With its thorough,
practical coverage of CMM, this comprehensive guidebook gives readers invaluable
insight into how to create effective brand, marketing, and sales messaging based
on customer business roles and goals. It also equips readers with the skills to
deliver those messages efficiently and effectively across all
Book Specifications
- ISBN-13
- 9780324313161
- Language
- English
- Binding
- Hard Bound
- Publisher
- South-Western Educational Pub
- Publishing Date
- 2006-05-01
- Product Edition
- 01
- Total Pages
- 192