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Customer Message Management: Increasing Marketing's Impact on Selling (American Marketing Association)
by Tim Riesterer (Author),
South-Western Educational Pub (Publisher)
Product Specifications
Book Description
In today's complex market, product advantage is fleeting. It is no longer what
you sell, but how you sell it - meaning it is now vital to bridge the gap
between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that,
eradicating the disconnect that for years has plagued the two departments and,
in the process, increasing the effectiveness of both. With its thorough,
practical coverage of CMM, this comprehensive guidebook gives readers invaluable
insight into how to create effective brand, marketing, and sales messaging based
on customer business roles and goals. It also equips readers with the skills to
deliver those messages efficiently and effectively across all
Book Specifications
ISBN-13 9780324313161
Language English
Binding Hard Bound
Publisher South-Western Educational Pub
Publishing Date 2006-05-01
Product Edition 01
Total Pages 192