MRP: ₹2995
₹2372
₹ 623 Off
(Incl. of all taxes)
Qty
Buying in bulk?
In stock
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 2253Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 2135Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
About the Book: Customer Loyalty Programmes and Clubs
In every industry, and any company, customer loyalty marketing is an important
pillar of corporate strategy. This second edition of Customer Loyalty Programmes
and Clubs, explains how the key to effective protection against competition lies
in identifying and offering your customers the right combination of financial
and non-financial benefits.
Stephen Butscher has reviewed the developments that have taken place since his
original successful step-by-step guide was published and now includes pricing
for customer loyalty and e-loyalty along with extra case studies. He takes you
through all the necessary stages to research, plan and launch a programme that
builds and
- ISBN-13
- 9788186268483
- Language
- English
- Binding
- Hard Bound
- Publisher
- Gower Publishing
- Total Pages
- 210
Customer Loyalty Programmes and Clubs
Frequently bought together
Total for 3 items₹2498₹3135You save ₹637
Product Specifications
Book Summary
About the Book: Customer Loyalty Programmes and Clubs
In every industry, and any company, customer loyalty marketing is an important
pillar of corporate strategy. This second edition of Customer Loyalty Programmes
and Clubs, explains how the key to effective protection against competition lies
in identifying and offering your customers the right combination of financial
and non-financial benefits.
Stephen Butscher has reviewed the developments that have taken place since his
original successful step-by-step guide was published and now includes pricing
for customer loyalty and e-loyalty along with extra case studies. He takes you
through all the necessary stages to research, plan and launch a programme that
builds and
Book Specifications
- ISBN-13
- 9788186268483
- Language
- English
- Binding
- Hard Bound
- Publisher
- Gower Publishing
- Total Pages
- 210