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The Customer-Driven Playbook
by Travis Lowdermilk, Jessica Rich (Author),
Shroff Publishers and Distributors Pvt. Ltd. (Publisher)
Product Specifications
Book Description
About the Book: The Customer-Driven Playbook
Despite the wide acceptance of Lean approaches and customer-development
strategies, many product teams still have difficulty putting these principles
into meaningful action. Thats where The Customer-Driven Playbook comes in. This
practical guide provides a complete end-to-end process that will help you
understand customers, identify their problems, conceptualize new ideas, and
create fantastic products theyll love.
To build successful products, you need to continually test your assumptions
about your customers and the products you build. This book shows team leads,
researchers, designers, and managers how to use the Hypothesis Progression
Framework (HPF) to formulate, experiment with, and make sense of critical
customer and product
Book Specifications
ISBN-13 9789352136179
Language English
Binding Paper Back
Publisher Shroff Publishers and Distributors Pvt. Ltd.
Publishing Date 2017-09
Total Pages 256