About the Book: The Customer-Driven Culture: A Microsoft Story: Six Proven
Strategies To Hack Your Culture And Develop A Learning-Focused Organization
If youre striving to make products and services that your customers will love,
then youll need a customer-driven organization. As companies transform their
businesses to meet the demands of the digital age, they find themselves
grappling with uniquely human challenges. Organizational knowledge becomes
siloed, employees move to safeguard their expertise, and customer data creates
polarization and infighting between teams. All of these challenges widen the
distance between the people who make your products and the customers who use
them.
To meet todays challenges, companies need to do more