About the Book: Critical Few : Energize Your Companys Culture By Choosing What
Really Matters
"Without a deep understanding of your company culture, any change effort you
undertake will fail. Bestselling author Jon katzenbach and his co-authors
identify the four most critical cultural elements leaders need to focus on. In a
global survey by the katzenbach center, 80 percent of respondents believed that
their organization must evolve to succeed. But a full quarter of them reported
that a change effort at their organization had resulted in no visible results.
Why? The fate of any change effort depends on whether and how leaders engage
their culture: The self-sustaining