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Crisis Management In The Tourism Industry, Second Edition
by Dirk Glaesser (Author),
Butterworth-Heinemann (Publisher)
Product Specifications
Book Description
The tourism industry is arguably one of the most important sources of income and
foreign exchange, and is growing rapidly. However, national and international
crises have huge negative economic consequences. Crisis Management in the
Tourism Industry aims to illustrate the theories and actions that can be taken
to better understand consumer, economic and environmental reaction, in order for
the businesses involved to be more prepared for such events. Now in its second
edition, this text has been fully revised and extended to include recent events
such as Bali, SARS and international terrorism, expanding sections such as: *
Terrorism and criminal activities * Risk perceptions and the influencing
variables
Book Specifications
ISBN-13 9780750665230
Language English
Binding Paper Back
Publisher Butterworth-Heinemann
Publishing Date 2006-02-01
Product Edition 2 Rev ed
Total Pages 352