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Crisis Management in the Tourism Industry
by Dirk Glaesser (Author),
Butterworth-Heinemann (Publisher)
Product Specifications
Book Description
The tourism industry is arguably one of the most important sources of income and
foreign exchange, and is growing rapidly. However, national and international
crises have huge negative economic consequences.
Crisis Management in the Tourism Industry aims to illustrate the theories and
actions that can be taken to better understand consumer, economic and
environmental reaction in order for the businesses involved to be more prepared
for such events and how to handle their business in times of crises.
Using international up to date case studies this text discusses:
* The influential effect of the mass media
* How crises effect the purchase decision process
* Destination
Book Specifications
ISBN-13 9780750659765
Language English
Binding Hard Bound
Publisher Butterworth-Heinemann
Publishing Date 2003-07-30
Total Pages 288