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Book Summary
The reputation of an organization influences who we buy from, work for, supply
to and invest in. In today's complex environment, organizations have to
understand and respond rapidly to shifting public values, rising expectations,
demands for public consultation and increasingly intrusive news media -- which
is particularly important when things go wrong.
"Crisis, Issues and Reputation Management" outlines a comprehensive approach to
managing situations that may turn into crises and handling crises once they
occur. Featuring a wide range of fascinating case studies from all over the
world, the book defines reputation, explores how to value it and provides
practical guidelines for effective reputation management, including advising
companies on
- ISBN-13
- 9780749469924
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page
- Publishing Date
- 2014-04-28
- Total Pages
- 256
Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR in Practice)
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Product Specifications
Book Summary
The reputation of an organization influences who we buy from, work for, supply
to and invest in. In today's complex environment, organizations have to
understand and respond rapidly to shifting public values, rising expectations,
demands for public consultation and increasingly intrusive news media -- which
is particularly important when things go wrong.
"Crisis, Issues and Reputation Management" outlines a comprehensive approach to
managing situations that may turn into crises and handling crises once they
occur. Featuring a wide range of fascinating case studies from all over the
world, the book defines reputation, explores how to value it and provides
practical guidelines for effective reputation management, including advising
companies on
Book Specifications
- ISBN-13
- 9780749469924
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page
- Publishing Date
- 2014-04-28
- Total Pages
- 256