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Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR in Practice)
by Andrew Griffin (Author),
Kogan Page (Publisher)
Product Specifications
Book Description
The reputation of an organization influences who we buy from, work for, supply
to and invest in. In today's complex environment, organizations have to
understand and respond rapidly to shifting public values, rising expectations,
demands for public consultation and increasingly intrusive news media -- which
is particularly important when things go wrong.
"Crisis, Issues and Reputation Management" outlines a comprehensive approach to
managing situations that may turn into crises and handling crises once they
occur. Featuring a wide range of fascinating case studies from all over the
world, the book defines reputation, explores how to value it and provides
practical guidelines for effective reputation management, including advising
companies on
Book Specifications
ISBN-13 9780749469924
Language English
Binding Paper Back
Publisher Kogan Page
Publishing Date 2014-04-28
Total Pages 256