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Book Summary
A sourcebook of highly original ideas for new retail environments that reflect
the way contemporary makers do business?full of ideas for how best to market,
display, and sell
Despite many predictions that the internet and e-commerce would kill
brick-and-mortar, independent retail is far from dead. While big-chain retailers
have suffered through lack of originality, new independent retailers are rapidly
growing in number, rejuvenating neighborhoods across the world. Flexible, pop-up
shops are becoming an increasingly popular and effective strategy not only for
kickstarting new businesses but also for energizing established brands.
To catch the attention of busy customers passing by and to build an engaging
shopping environment that stands out
- ISBN-13
- 9780500519615
- Language
- English
- Binding
- Hard Bound
- Publisher
- Thames & Hudson
- Publishing Date
- 2017-11-14
- Product Edition
- 1
- Total Pages
- 288
Creative Shopkeeper
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Product Specifications
Book Summary
A sourcebook of highly original ideas for new retail environments that reflect
the way contemporary makers do business?full of ideas for how best to market,
display, and sell
Despite many predictions that the internet and e-commerce would kill
brick-and-mortar, independent retail is far from dead. While big-chain retailers
have suffered through lack of originality, new independent retailers are rapidly
growing in number, rejuvenating neighborhoods across the world. Flexible, pop-up
shops are becoming an increasingly popular and effective strategy not only for
kickstarting new businesses but also for energizing established brands.
To catch the attention of busy customers passing by and to build an engaging
shopping environment that stands out
Book Specifications
- ISBN-13
- 9780500519615
- Language
- English
- Binding
- Hard Bound
- Publisher
- Thames & Hudson
- Publishing Date
- 2017-11-14
- Product Edition
- 1
- Total Pages
- 288