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The Creative Enterprise [3 volumes]: Managing Innovative Organizations and People (v. 1-3)
Praeger (Publisher)
Product Specifications
Book Description
Creativity is the lifeblood of any business--from fledgling startup to global
giant, creativity is what inspires entrepeneurs to take the leap into the
unknown, motivates project teams to design faster and better products, drives
executives to set their sights on new markets and customers. "The Creative
Enterprise" asks: where do these creative impulses come from, and how can they
be channeled into profitable ventures? Contributions from scholars and
practitioners around the world integrate insights from the fields of management,
economics, technology, psychology, and sociology to shed new light on innovation
and how it drives business growth. Volume 1 focuses on innovation strategies,
with chapters on developing the new
Book Specifications
ISBN-13 9780275986858
Language English
Binding Hard Bound
Publisher Praeger
Publishing Date 2006-12-30
Product Edition Set of 3 Volumes
Total Pages 728