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Book Summary
Creativity is the lifeblood of any business--from fledgling startup to global
giant, creativity is what inspires entrepeneurs to take the leap into the
unknown, motivates project teams to design faster and better products, drives
executives to set their sights on new markets and customers. "The Creative
Enterprise" asks: where do these creative impulses come from, and how can they
be channeled into profitable ventures? Contributions from scholars and
practitioners around the world integrate insights from the fields of management,
economics, technology, psychology, and sociology to shed new light on innovation
and how it drives business growth. Volume 1 focuses on innovation strategies,
with chapters on developing the new
- ISBN-13
- 9780275986858
- Language
- English
- Binding
- Hard Bound
- Publisher
- Praeger
- Publishing Date
- 2006-12-30
- Product Edition
- Set of 3 Volumes
- Total Pages
- 728
The Creative Enterprise [3 volumes]: Managing Innovative Organizations and People (v. 1-3)
Frequently bought together
The Creative Enterprise [3 volumes]: Managing Innovative Organizations and People (v. 1-3)₹22271This item
Maarikaadu₹63
Natyamayuri₹63Total for 3 items₹22397₹32134You save ₹9737
Product Specifications
Book Summary
Creativity is the lifeblood of any business--from fledgling startup to global
giant, creativity is what inspires entrepeneurs to take the leap into the
unknown, motivates project teams to design faster and better products, drives
executives to set their sights on new markets and customers. "The Creative
Enterprise" asks: where do these creative impulses come from, and how can they
be channeled into profitable ventures? Contributions from scholars and
practitioners around the world integrate insights from the fields of management,
economics, technology, psychology, and sociology to shed new light on innovation
and how it drives business growth. Volume 1 focuses on innovation strategies,
with chapters on developing the new
Book Specifications
- ISBN-13
- 9780275986858
- Language
- English
- Binding
- Hard Bound
- Publisher
- Praeger
- Publishing Date
- 2006-12-30
- Product Edition
- Set of 3 Volumes
- Total Pages
- 728