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Book Summary
The economic environment is global, highly sophisticated and in continuous fast
flux. The challenge for business leaders, executives and strategists is to read
and respond agilely to trends and underlying movements to stay ahead of dynamic
market flow and change. Creating Competitive Advantage sets out a compelling
case for the business benefits of better market anticipation, and provides tools
and approaches to develop a forward-looking strategy that will deliver these.
Through theory, case studies and practical insights, the book demonstrates how
better analysis of market trends and scanning of the environment combined with
business model change and confident leadership can gain and maintain competitive
advantage. With the right
- ISBN-13
- 9780749474393
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page Ltd
- Publishing Date
- 2016-02-28
- Total Pages
- 256
Creating Competitive Advantage: How to be Strategically Ahead in Changing Markets
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Product Specifications
Book Summary
The economic environment is global, highly sophisticated and in continuous fast
flux. The challenge for business leaders, executives and strategists is to read
and respond agilely to trends and underlying movements to stay ahead of dynamic
market flow and change. Creating Competitive Advantage sets out a compelling
case for the business benefits of better market anticipation, and provides tools
and approaches to develop a forward-looking strategy that will deliver these.
Through theory, case studies and practical insights, the book demonstrates how
better analysis of market trends and scanning of the environment combined with
business model change and confident leadership can gain and maintain competitive
advantage. With the right
Book Specifications
- ISBN-13
- 9780749474393
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page Ltd
- Publishing Date
- 2016-02-28
- Total Pages
- 256