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Creating Competitive Advantage: How to be Strategically Ahead in Changing Markets
by Kevin Uphill (Author),
Kogan Page Ltd (Publisher)
Product Specifications
Book Description
The economic environment is global, highly sophisticated and in continuous fast
flux. The challenge for business leaders, executives and strategists is to read
and respond agilely to trends and underlying movements to stay ahead of dynamic
market flow and change. Creating Competitive Advantage sets out a compelling
case for the business benefits of better market anticipation, and provides tools
and approaches to develop a forward-looking strategy that will deliver these.
Through theory, case studies and practical insights, the book demonstrates how
better analysis of market trends and scanning of the environment combined with
business model change and confident leadership can gain and maintain competitive
advantage. With the right
Book Specifications
ISBN-13 9780749474393
Language English
Binding Paper Back
Publisher Kogan Page Ltd
Publishing Date 2016-02-28
Total Pages 256