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Book Summary
About the Book: Corporate Reputation and Social Activism
A firms reputation is an asset that can be built or harmed over time and most
companies invest in their good standing. This can be challenged or threatened by
activists seeking to change the firms behavior, especially to reduce negative
externalities and other social harms that a company may be creating. The
strategic interaction takes place in the realm of private politics and corporate
social responsibility-perceptions and actions of the company, activists, and the
public audience-rather than that of public policy, including regulation.
In Corporate Reptutation and Social Activism Jose Miguel Abito, David Besanko,
and Daniel Diermeier
- ISBN-13
- 9780199386154
- Language
- English
- Binding
- Hard Bound
- Publisher
- Oxford UP
- Publishing Date
- 2019
- Total Pages
- 280
Corporate Reputation and Social Activism
Frequently bought together
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Product Specifications
Book Summary
About the Book: Corporate Reputation and Social Activism
A firms reputation is an asset that can be built or harmed over time and most
companies invest in their good standing. This can be challenged or threatened by
activists seeking to change the firms behavior, especially to reduce negative
externalities and other social harms that a company may be creating. The
strategic interaction takes place in the realm of private politics and corporate
social responsibility-perceptions and actions of the company, activists, and the
public audience-rather than that of public policy, including regulation.
In Corporate Reptutation and Social Activism Jose Miguel Abito, David Besanko,
and Daniel Diermeier
Book Specifications
- ISBN-13
- 9780199386154
- Language
- English
- Binding
- Hard Bound
- Publisher
- Oxford UP
- Publishing Date
- 2019
- Total Pages
- 280