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Book Summary
About the Book: Corporate Communication through Social Media Strategies for
Managing Reputation
Social media are rapidly and dramatically transforming the communication
landscape. They are purported to provide reputational benefits by promoting
transparency and enhancing possibilities for stakeholder engagement. However,
they also present reputational risks by exposing organizations to new types of
crises, stakeholder criticism, and digital activism.
This textbook provides a comprehensive look at social-mediated developments in
corporate and organizational communication and examines the consequent
implications for reputation management.
The book takes a grounded approach in bringing together perspectives from
communication and management and from scholarship and practice. It helps the
reader make sense of digitalization in corporate communication
- ISBN-13
- 9789386446190
- Language
- English
- Binding
- Paper Back
- Publisher
- Sage Publications India Pvt Ltd
- Publishing Date
- 2017-09-01
- Product Edition
- 1
- Total Pages
- 252
Corporate Communication Through Social Media: Strategies For Managing Reputation
by Asha Kaul, Vidhi Chaudhri (Author),
Sage Publications India Pvt Ltd (Publisher)
fictionfantasyyoung adultaward winning
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Product Specifications
Book Summary
About the Book: Corporate Communication through Social Media Strategies for
Managing Reputation
Social media are rapidly and dramatically transforming the communication
landscape. They are purported to provide reputational benefits by promoting
transparency and enhancing possibilities for stakeholder engagement. However,
they also present reputational risks by exposing organizations to new types of
crises, stakeholder criticism, and digital activism.
This textbook provides a comprehensive look at social-mediated developments in
corporate and organizational communication and examines the consequent
implications for reputation management.
The book takes a grounded approach in bringing together perspectives from
communication and management and from scholarship and practice. It helps the
reader make sense of digitalization in corporate communication
Book Specifications
- ISBN-13
- 9789386446190
- Language
- English
- Binding
- Paper Back
- Publisher
- Sage Publications India Pvt Ltd
- Publishing Date
- 2017-09-01
- Product Edition
- 1
- Total Pages
- 252