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Coolhunting: Chasing Down The Next Big Thing
by Peter Gloor, Scott Cooper (Author),
AMACOM (Publisher)
Product Specifications
Book Description
What do the iPod, MySpace, and YouTube all have in common? They're fresh,
they're sexy, and most importantly -- they're cool. But while many companies
embark on the eternal quest for the next big thing, very few know how to
actually find it. "Coolhunting "will take readers into the very heart of the
search and show them how to find trendsetters, spot innovations, and turn
brilliant ideas into hot new trends. Major companies like Starbucks and Proctor
& Gamble have already discovered the power of coolhunting. Now, anyone can learn
how to:
* tap into the "Tao of Cool" and identify the trends
Book Specifications
ISBN-13 9780814473863
Language English
Binding Hard Bound
Publisher AMACOM
Publishing Date 2007-04-01
Product Edition 1st
Total Pages 256