Coolhunting: Chasing Down The Next Big Thing
Coolhunting: Chasing Down The Next Big Thing
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Book Summary
What do the iPod, MySpace, and YouTube all have in common? They're fresh, they're sexy, and most importantly -- they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. "Coolhunting "will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting. Now, anyone can learn how to: * tap into the "Tao of Cool" and identify the trends
ISBN-13
9780814473863
Language
English
Binding
Hard Bound
Publisher
AMACOM
Publishing Date
2007-04-01
Product Edition
1st
Total Pages
256

Coolhunting: Chasing Down The Next Big Thing

AMACOM (Publisher)
fictionfantasyyoung adultaward winning

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Product Specifications
Book Summary
What do the iPod, MySpace, and YouTube all have in common? They're fresh, they're sexy, and most importantly -- they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. "Coolhunting "will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting. Now, anyone can learn how to: * tap into the "Tao of Cool" and identify the trends
Book Specifications
ISBN-13
9780814473863
Language
English
Binding
Hard Bound
Publisher
AMACOM
Publishing Date
2007-04-01
Product Edition
1st
Total Pages
256