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Coolfarming: Turn Your Great Idea Into The Next Big Thing
by Peter Gloor (Author),
AMACOM (Publisher)
Product Specifications
Book Description
Pursuing new ideas is clearly the way to gain business advantage in the new
millennium. But it's not enough to simply chase after ideas that have already
happened. To truly benefit, individuals and organizations have to foster the new
creative impulses around them. Coolfarming shows readers how they, like bee
keepers, can nurture exciting trends and unleash their creative swarm's output
of "next big ideas." Featuring real life examples from Linux to Twilight, from
Procter & Gamble to Apple, Coolfarming provides readers with invaluable insight
on how to: Provide a fertile nurturing ground for developing original ideas -
Determine what "cool" means for one's target group, and
Book Specifications
ISBN-13 9780814413869
Language English
Binding Hard Bound
Publisher AMACOM
Publishing Date 2010-07-14
Total Pages 240