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Book Summary
Pursuing new ideas is clearly the way to gain business advantage in the new
millennium. But it's not enough to simply chase after ideas that have already
happened. To truly benefit, individuals and organizations have to foster the new
creative impulses around them. Coolfarming shows readers how they, like bee
keepers, can nurture exciting trends and unleash their creative swarm's output
of "next big ideas." Featuring real life examples from Linux to Twilight, from
Procter & Gamble to Apple, Coolfarming provides readers with invaluable insight
on how to: Provide a fertile nurturing ground for developing original ideas -
Determine what "cool" means for one's target group, and
- ISBN-13
- 9780814413869
- Language
- English
- Binding
- Hard Bound
- Publisher
- AMACOM
- Publishing Date
- 2010-07-14
- Total Pages
- 240
Coolfarming: Turn Your Great Idea Into The Next Big Thing
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Product Specifications
Book Summary
Pursuing new ideas is clearly the way to gain business advantage in the new
millennium. But it's not enough to simply chase after ideas that have already
happened. To truly benefit, individuals and organizations have to foster the new
creative impulses around them. Coolfarming shows readers how they, like bee
keepers, can nurture exciting trends and unleash their creative swarm's output
of "next big ideas." Featuring real life examples from Linux to Twilight, from
Procter & Gamble to Apple, Coolfarming provides readers with invaluable insight
on how to: Provide a fertile nurturing ground for developing original ideas -
Determine what "cool" means for one's target group, and
Book Specifications
- ISBN-13
- 9780814413869
- Language
- English
- Binding
- Hard Bound
- Publisher
- AMACOM
- Publishing Date
- 2010-07-14
- Total Pages
- 240