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Book Summary
About the Book: Contemporary Marketing with MindTap, 20th Edition
Enhance your introduction to marketing learning with Boone/Kurtzand'
CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment
Checks ensure your effective understanding of the material. The inclusion of
real-life company case studies, featuring Meta, Simon Property Group and Misfit
Market, provide practical examples that deepen your understanding of marketing
and demonstrate how concepts are applied in the real world. This fresh
perspective helps you develop practical skills used by marketing professionals.
Additionally, MindTap online learning provides access to assignments, case
activities, practice quizzes and flashcards to reinforce your understanding.
About the Author: Louis E. Boone
After a
- ISBN-13
- 9789366602424
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning India Pvt. Ltd.
- Publishing Date
- 2026-07
- Total Pages
- 434
Contemporary Marketing with MindTap, 20th Edition
by Louis E Boone, David L Kurtz (Author),
Cengage Learning India Pvt. Ltd. (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹1021₹1035You save ₹14
Product Specifications
Book Summary
About the Book: Contemporary Marketing with MindTap, 20th Edition
Enhance your introduction to marketing learning with Boone/Kurtzand'
CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment
Checks ensure your effective understanding of the material. The inclusion of
real-life company case studies, featuring Meta, Simon Property Group and Misfit
Market, provide practical examples that deepen your understanding of marketing
and demonstrate how concepts are applied in the real world. This fresh
perspective helps you develop practical skills used by marketing professionals.
Additionally, MindTap online learning provides access to assignments, case
activities, practice quizzes and flashcards to reinforce your understanding.
About the Author: Louis E. Boone
After a
Book Specifications
- ISBN-13
- 9789366602424
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning India Pvt. Ltd.
- Publishing Date
- 2026-07
- Total Pages
- 434