₹895
Inclusive of all taxes
Qty
Buying in bulk?
In Stock
Guaranteed Service
Free Home Delivery
above ₹199
Check Delivery
Enter pincode for exact delivery dates / charges and to know if express delivery is available
Contemporary Marketing with MindTap, 20th Edition
by Louis E Boone, David L Kurtz (Author),
Cengage Learning India Pvt. Ltd. (Publisher)
Product Specifications
Book Description
About the Book: Contemporary Marketing with MindTap, 20th Edition
Enhance your introduction to marketing learning with Boone/Kurtzand'
CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment
Checks ensure your effective understanding of the material. The inclusion of
real-life company case studies, featuring Meta, Simon Property Group and Misfit
Market, provide practical examples that deepen your understanding of marketing
and demonstrate how concepts are applied in the real world. This fresh
perspective helps you develop practical skills used by marketing professionals.
Additionally, MindTap online learning provides access to assignments, case
activities, practice quizzes and flashcards to reinforce your understanding.
About the Author: Louis E. Boone
After a
Book Specifications
ISBN-13 9789366602424
Language English
Binding Paper Back
Publisher Cengage Learning India Pvt. Ltd.
Publishing Date 2026-07
Total Pages 434