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Book Summary
About the Book : Contemporary Marketing with MindTap, 18th Edition
Since the first edition of this book was published, Contemporary Marketing has
continued improving on its mission of equipping students with the most
comprehensive collection of learning tools, teaching materials and innovative
resources available. The upgraded 18th edition represents a new industry
benchmark by delivering the most practical, technologically advanced,
user-friendly resource package on the market.
About the Author : Louis E. Boone,David L. Kurtz
Louis E. Boone
After a long and distinguished career, Louis E. andquot;Geneandquot; Boone
passed away just before the publication of the 13th edition of CONTEMPORARY
MARKETING. Over the years, students and colleagues at
- ISBN-13
- 9789355738479
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning India Pvt Ltd
- Publishing Date
- 2023-05-15
- Product Edition
- 18
- Total Pages
- 480
Contemporary Marketing
by Louis E Boone, David L Kurtz (Author),
Cengage Learning India Pvt Ltd (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹946₹1050You save ₹104
Product Specifications
Book Summary
About the Book : Contemporary Marketing with MindTap, 18th Edition
Since the first edition of this book was published, Contemporary Marketing has
continued improving on its mission of equipping students with the most
comprehensive collection of learning tools, teaching materials and innovative
resources available. The upgraded 18th edition represents a new industry
benchmark by delivering the most practical, technologically advanced,
user-friendly resource package on the market.
About the Author : Louis E. Boone,David L. Kurtz
Louis E. Boone
After a long and distinguished career, Louis E. andquot;Geneandquot; Boone
passed away just before the publication of the 13th edition of CONTEMPORARY
MARKETING. Over the years, students and colleagues at
Book Specifications
- ISBN-13
- 9789355738479
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning India Pvt Ltd
- Publishing Date
- 2023-05-15
- Product Edition
- 18
- Total Pages
- 480