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Contemporary Marketing
by Louis E Boone, David L Kurtz (Author),
Cengage Learning India Pvt Ltd (Publisher)
Product Specifications
Book Description
About the Book : Contemporary Marketing with MindTap, 18th Edition
Since the first edition of this book was published, Contemporary Marketing has
continued improving on its mission of equipping students with the most
comprehensive collection of learning tools, teaching materials and innovative
resources available. The upgraded 18th edition represents a new industry
benchmark by delivering the most practical, technologically advanced,
user-friendly resource package on the market.
About the Author : Louis E. Boone,David L. Kurtz
Louis E. Boone
After a long and distinguished career, Louis E. andquot;Geneandquot; Boone
passed away just before the publication of the 13th edition of CONTEMPORARY
MARKETING. Over the years, students and colleagues at
Book Specifications
ISBN-13 9789355738479
Language English
Binding Paper Back
Publisher Cengage Learning India Pvt Ltd
Publishing Date 2023-05-15
Product Edition 18
Total Pages 480