Contemporary Marketing
Contemporary Marketing
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Book Summary
CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.
ISBN-13
9781133628460
Language
English
Binding
Hard Bound
Publisher
Cengage Learning
Publishing Date
2013-01-01
Product Edition
16
Total Pages
800

Contemporary Marketing

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Product Specifications
Book Summary
CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.
Book Specifications
ISBN-13
9781133628460
Language
English
Binding
Hard Bound
Publisher
Cengage Learning
Publishing Date
2013-01-01
Product Edition
16
Total Pages
800