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Contemporary Marketing
by Louis E. Boone, David L. Kurtz (Author),
Cengage Learning (Publisher)
Product Specifications
Book Description
CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning
solution for principles of marketing courses. This bestseller only grows
stronger with each groundbreaking new edition, building on past milestones with
exciting new innovations. The all-new Sixteenth Edition continues the tradition
of delivering the most technologically advanced, student-friendly,
instructor-supported text available. Current, relevant, and cutting-edge,
CONTEMPORARY MARKETING remains in a class by itself. Available with InfoTrac
Student Collections http: //gocengage.com/infotrac.
Book Specifications
ISBN-13 9781133628460
Language English
Binding Hard Bound
Publisher Cengage Learning
Publishing Date 2013-01-01
Product Edition 16
Total Pages 800