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Book Summary
About The Book
Written by leading experts on database marketing, customer service and Customer
Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage
of the classic areas that market researchers and marketers need to focus on:
knowing who and where customers are, what they do, what they buy and what they
would like to buy. It also explores how customers' thoughts, feelings,
objectives and strategies influence their behaviour. The book also explains how
companies gain insight by managing and using their customer data correctly.
Packed with the latest models, tools and research findings, it provides a great
opportunity for market researchers to improve their knowledge of database
marketing and CRM,
- ISBN-13
- 9780749444471
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2012-11-02
- Product Edition
- 1st Edition
- Total Pages
- 288
Consumer Insight
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Product Specifications
Book Summary
About The Book
Written by leading experts on database marketing, customer service and Customer
Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage
of the classic areas that market researchers and marketers need to focus on:
knowing who and where customers are, what they do, what they buy and what they
would like to buy. It also explores how customers' thoughts, feelings,
objectives and strategies influence their behaviour. The book also explains how
companies gain insight by managing and using their customer data correctly.
Packed with the latest models, tools and research findings, it provides a great
opportunity for market researchers to improve their knowledge of database
marketing and CRM,
Book Specifications
- ISBN-13
- 9780749444471
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2012-11-02
- Product Edition
- 1st Edition
- Total Pages
- 288