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Consumer Behaviour
by Zubin Sethna, Jim Blythe (Author),
Sage Publications India Pvt Ltd (Publisher)
Product Specifications
Book Description
About the Book: Consumer Behaviour
A rigorous yet informal companion for students of international consumer
Behaviour focusing on sociological and psychological aspects of the subjects.
Academically rigorous yet informal in style, this unique textbook focuses on
examples of international consumer Behaviour in action and provides a wealth of
resources to encourage student engagement and understanding. This book strikes a
balance between sociological and psychological aspects of consumer Behaviour and
features coverage of social media, digital consumption and up-to-date marketing
practices. A must-have companion for students studying consumer Behaviour and
buyer behaviour, this book will also strike a chord with practicing managers and
marketing executives. Key features: contemporary cases
Book Specifications
ISBN-13 9789353885366
Language English
Binding Paper Back
Publisher Sage Publications India Pvt Ltd
Publishing Date 2020
Product Edition 1
Total Pages 520