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Consumer Behaviour
by Vishwajeet Prasad (Author),
GenNext Publication (Publisher)
Product Specifications
Book Description
About the Book: Consumer Behaviour
This book presents the workings of Consumer Behaviour as no other book in the
market does. It examines the subject of Consumer Behaviour in a fascinating way,
is stimulating and motivates readers. It focuses on consumer behaviour research
and concepts and their application in marketing issues. It highlights the
values, popular culture, lifestyles, and consumption. Its simple layout and up
to date studies make application of theories taught very clear. A must-have book
for everyone engaged in this field
Book Specifications
ISBN-13 9789380222189
Language English
Binding Paper Back
Publisher GenNext Publication
Total Pages 324