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Book Summary
About the Book: Consumer Behaviour
This book presents the workings of Consumer Behaviour as no other book in the
market does. It examines the subject of Consumer Behaviour in a fascinating way,
is stimulating and motivates readers. It focuses on consumer behaviour research
and concepts and their application in marketing issues. It highlights the
values, popular culture, lifestyles, and consumption. Its simple layout and up
to date studies make application of theories taught very clear. A must-have book
for everyone engaged in this field
- ISBN-13
- 9789380222189
- Language
- English
- Binding
- Paper Back
- Publisher
- GenNext Publication
- Total Pages
- 324
Consumer Behaviour
by Vishwajeet Prasad (Author),
GenNext Publication (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹306₹320You save ₹14
Product Specifications
Book Summary
About the Book: Consumer Behaviour
This book presents the workings of Consumer Behaviour as no other book in the
market does. It examines the subject of Consumer Behaviour in a fascinating way,
is stimulating and motivates readers. It focuses on consumer behaviour research
and concepts and their application in marketing issues. It highlights the
values, popular culture, lifestyles, and consumption. Its simple layout and up
to date studies make application of theories taught very clear. A must-have book
for everyone engaged in this field
Book Specifications
- ISBN-13
- 9789380222189
- Language
- English
- Binding
- Paper Back
- Publisher
- GenNext Publication
- Total Pages
- 324