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Book Summary
Consumer Behaviour is more relevant than ever for today's business and marketing
students, and this new text provides readers with the most up-to-date tools and
resources they need to pass their exams. Ray Wright's accessible writing style
takes readers through the key concepts and theories of Consumer Behaviour in a
lively manner, interspersed with examples from a variety of industries and
companies. Consumer Behaviour is the ideal text for those studying the subject
within marketing or business degrees and diplomas, as well as MBA's,
postgraduate marketing degrees and professional courses.
- ISBN-13
- 9781844801381
- Language
- English
- Binding
- Paper Back
- Publisher
- Thomson Learning
- Publishing Date
- 2006-01-01
Consumer Behaviour
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Product Specifications
Book Summary
Consumer Behaviour is more relevant than ever for today's business and marketing
students, and this new text provides readers with the most up-to-date tools and
resources they need to pass their exams. Ray Wright's accessible writing style
takes readers through the key concepts and theories of Consumer Behaviour in a
lively manner, interspersed with examples from a variety of industries and
companies. Consumer Behaviour is the ideal text for those studying the subject
within marketing or business degrees and diplomas, as well as MBA's,
postgraduate marketing degrees and professional courses.
Book Specifications
- ISBN-13
- 9781844801381
- Language
- English
- Binding
- Paper Back
- Publisher
- Thomson Learning
- Publishing Date
- 2006-01-01