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Consumer Behaviour
by Ray Wright (Author),
Thomson Learning (Publisher)
Product Specifications
Book Description
Consumer Behaviour is more relevant than ever for today's business and marketing
students, and this new text provides readers with the most up-to-date tools and
resources they need to pass their exams. Ray Wright's accessible writing style
takes readers through the key concepts and theories of Consumer Behaviour in a
lively manner, interspersed with examples from a variety of industries and
companies. Consumer Behaviour is the ideal text for those studying the subject
within marketing or business degrees and diplomas, as well as MBA's,
postgraduate marketing degrees and professional courses.
Book Specifications
ISBN-13 9781844801381
Language English
Binding Paper Back
Publisher Thomson Learning
Publishing Date 2006-01-01