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Consumer Behaviour: 1st Edition
by Jim Blythe (Author),
Cengage Learning (Publisher)
Product Specifications
Book Description
Consumer behaviour is the starting point for all marketing planning. This book
provides the necessary insights to understand what makes people buy, and buy
again. It offers a comprehensive overview of research and then links theory to
practical aspects of marketing.
Book Specifications
ISBN-13 9781844803811
Language English
Binding Paper Back
Publisher Cengage Learning
Publishing Date 2007-11