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Book Summary
Consumer behaviour is the starting point for all marketing planning. This book
provides the necessary insights to understand what makes people buy, and buy
again. It offers a comprehensive overview of research and then links theory to
practical aspects of marketing.
- ISBN-13
- 9781844803811
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning
- Publishing Date
- 2007-11
Consumer Behaviour: 1st Edition
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Product Specifications
Book Summary
Consumer behaviour is the starting point for all marketing planning. This book
provides the necessary insights to understand what makes people buy, and buy
again. It offers a comprehensive overview of research and then links theory to
practical aspects of marketing.
Book Specifications
- ISBN-13
- 9781844803811
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning
- Publishing Date
- 2007-11