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Book Summary
Comprehensive and well-illustrated, this book explores the social psychology of
consumer behavior in relation to clothing. It uses the most recent literature
and research in the field and everyday, popular examples that make it easy for
readers to relate content to their "own" consumer activity. Features
multi-cultural highlights throughout. Coverage ranges from the fashion
implications of individual consumer dynamics (motivations, values, the self),
demographic subcultures (age, race, ethnicity, income, social class),
psychographics (personality, attitudes, and lifestyle), and consumer perceptions
(object, person, physical); to fashion communications and decision making
(individual and household, group influences, fashion opinion leadership); to
ethics and consumer protection (social responsibility, environmental issues, and
the role of government
- ISBN-13
- 9780273767312
- Language
- English
- Binding
- Paper Back
- Publisher
- Pearson Education
- Publishing Date
- 2012-03-01
- Total Pages
- 640
Consumer Behavior: Buying, Having, and Being
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Product Specifications
Book Summary
Comprehensive and well-illustrated, this book explores the social psychology of
consumer behavior in relation to clothing. It uses the most recent literature
and research in the field and everyday, popular examples that make it easy for
readers to relate content to their "own" consumer activity. Features
multi-cultural highlights throughout. Coverage ranges from the fashion
implications of individual consumer dynamics (motivations, values, the self),
demographic subcultures (age, race, ethnicity, income, social class),
psychographics (personality, attitudes, and lifestyle), and consumer perceptions
(object, person, physical); to fashion communications and decision making
(individual and household, group influences, fashion opinion leadership); to
ethics and consumer protection (social responsibility, environmental issues, and
the role of government
Book Specifications
- ISBN-13
- 9780273767312
- Language
- English
- Binding
- Paper Back
- Publisher
- Pearson Education
- Publishing Date
- 2012-03-01
- Total Pages
- 640