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Consumer Behavior: Buying, Having, and Being
by Michael R. Solomon (Author),
Pearson Education (Publisher)
Product Specifications
Book Description
Comprehensive and well-illustrated, this book explores the social psychology of
consumer behavior in relation to clothing. It uses the most recent literature
and research in the field and everyday, popular examples that make it easy for
readers to relate content to their "own" consumer activity. Features
multi-cultural highlights throughout. Coverage ranges from the fashion
implications of individual consumer dynamics (motivations, values, the self),
demographic subcultures (age, race, ethnicity, income, social class),
psychographics (personality, attitudes, and lifestyle), and consumer perceptions
(object, person, physical); to fashion communications and decision making
(individual and household, group influences, fashion opinion leadership); to
ethics and consumer protection (social responsibility, environmental issues, and
the role of government
Book Specifications
ISBN-13 9780273767312
Language English
Binding Paper Back
Publisher Pearson Education
Publishing Date 2012-03-01
Total Pages 640