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Competing Against Luck : The Story Of Innovation & Customer Choice
by Clayton M Christensen (Author),
Harper Collins : Uk (Publisher)
Product Specifications
Book Description
The foremost authority on innovation and growth presents a path-breaking book
every company needs to transform innovation from a game of chance to one in
which they develop products and services customers not only want to buy, but are
willing to pay premium prices for.
How do companies know how to grow? How can they create products that they are
sure customers want to buy? Can innovation be more than a game of hit and miss?
Harvard Business School professor Clayton Christensen has the answer. A
generation ago, Christensen revolutionized business with his groundbreaking
theory of disruptive innovation. Now, he goes further, offering powerful new
insights.
After years
Book Specifications
ISBN-13 9780062435613
Language English
Binding Hard Bound
Publisher Harper Collins : Uk
Publishing Date 2016-10-04
Product Edition 1