Knowledge and information are essential prerequisite for desired development.
Develop-ment is a complicated and multidimensional activity. Even now, the
concept of rural development defies any clear definition as it has gone through
a number of changes over a period of time. One of the major components and
driving force of rural development is communication. Although it is not a
panacea for rural development process, it can open new communication channels
and also plays a pivotal role in creating an enabling environment that bring new
knowledge and information resources to rural masses for sustainable development.
In the post media liberalization period, rural development projects in India
added Information Communication