BOOK SUMMARY OF COMMUNICATION AND MEDIA : STUDIES IN IDEAS, INITIATIVES AND
INSTITUTIONS
The present publication on Communication and Media : Studies in Ideas,
Initiatives and Institutions examines in profile the key concepts that are
behind the greatest moving force in human history and makes realistic
projections for the future in terms of information technology, data, management,
multinational objectives and individual initiatives. That mass media and
communication have assumed the properties of social institutions is a well
accepted fact of the country. However, the articles, papers, reviews and
excerpts contained the present publicatio bring together the thoughts, concepts
and propositions of leading and not-so-well-known professionals in the