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Communication Catalyst: Process, Impact and Innovation in Farmer Producer Organizations
New India Publishing Agency (Publisher)
Product Specifications
Book Description
About the Book: Communication Catalyst: Process, Impact and Innovation in Farmer
Producer Organizations
Communication plays a crucial role in facilitating production and shaping
production behavior within a business ecosystem. In Indian agriculture, Farmer
Producer Organizations (FPOs) have emerged as a new institutional arrangement
for farmers, extending beyond the scale of individual holdings. The primary
challenge in promoting such transformation and the metamorphosis of the farming
community has been the lack of effective, planned, and sustained communication
interventions. Entrepreneurial communication is essential for the survival and
growth of any business ecosystem. This book examines the interplay between
communication and entrepreneurship, which serves as the driving force behind the
success of
Book Specifications
ISBN-13 9788197719226
Language English
Binding Hard Bound
Publisher New India Publishing Agency
Publishing Date 2025
Total Pages 156