Communication For Behavior Change
Communication For Behavior Change
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Book Summary
A valuable resource for creating distance education programs for radio, TV, Internet and mobile, using an entertainment–education approach. This volume explains how to integrate education into an entertaining format so that it holds people's attention while enabling them to improve their health and lifestyle. It also demonstrates how mobile technologies can be used for educating frontline health workers as well as the communities they serve. This book offers many examples of such programs and provides essential guidance on: • Understanding precisely what knowledge must be imparted to the communities and how. • Why mobile technology is the new and most important platform for delivering educational content.
ISBN-13
9789351507598
Language
English
Binding
Paper Back
Publisher
Sage Publications India Pvt Ltd
Publishing Date
2016-09-15
Product Edition
2
Total Pages
312

Communication For Behavior Change

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Product Specifications
Book Summary
A valuable resource for creating distance education programs for radio, TV, Internet and mobile, using an entertainment–education approach. This volume explains how to integrate education into an entertaining format so that it holds people's attention while enabling them to improve their health and lifestyle. It also demonstrates how mobile technologies can be used for educating frontline health workers as well as the communities they serve. This book offers many examples of such programs and provides essential guidance on: • Understanding precisely what knowledge must be imparted to the communities and how. • Why mobile technology is the new and most important platform for delivering educational content.
Book Specifications
ISBN-13
9789351507598
Language
English
Binding
Paper Back
Publisher
Sage Publications India Pvt Ltd
Publishing Date
2016-09-15
Product Edition
2
Total Pages
312