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Communication For Behavior Change
by Esta De Fossard (Author),
Sage Publications India Pvt Ltd (Publisher)
Product Specifications
Book Description
A valuable resource for creating distance education programs for radio, TV,
Internet and mobile, using an entertainment–education approach.
This volume explains how to integrate education into an entertaining format so
that it holds people's attention while enabling them to improve their health and
lifestyle. It also demonstrates how mobile technologies can be used for
educating frontline health workers as well as the communities they serve.
This book offers many examples of such programs and provides essential guidance
on:
• Understanding precisely what knowledge must be imparted to the communities and
how.
• Why mobile technology is the new and most important platform for delivering
educational content.
Book Specifications
ISBN-13 9789351507598
Language English
Binding Paper Back
Publisher Sage Publications India Pvt Ltd
Publishing Date 2016-09-15
Product Edition 2
Total Pages 312