About the Book: Communicating Indias Soft Power Buddha to Bollywood
As the world?s largest democracy and third biggest economy on the basis of
purchasing-power parity, India offers an excellent case study of the power of
culture and communication in the age of mediated international relations. This
South Asia edition features a new Afterword covering latest developments
including Prime Minister Narendra Modi?s thrust toward Digital India and
promoting Buddhism as part of India?s public diplomacy.?